The code d’azur team was tasked to create a web experience that assisted Polestar and the Wall Street Journal in telling the story of the global shift in sustainable mobility that Polestar is spearheading. This responsive and dynamic design was created specifically for the US Market to create brand awareness and transparency for Polestar. It will run as a 6 month campaign.

Making aNew

Client: Polestar | Role: Jr. Digital Designer | Awards: FWA

Something that made this project quite unique was the opportunity to work closely with a top notch video content team at the Wall Street Journal. At code, we storyboarded a through-line concept to introduce each title screen, and introduce the user to the video content in a compelling way. The flow of the overall website was designed for the user to feel like they are being pushed forward and moving toward the future of sustainable electric cars. How the team tied the videos together was by introducing the narrator of the story, Oscar Isaac in the title screens, and then used a z-depth motion animation to bring the user from the Macro level to the Mirco level of how Polestar is changing the world.

Sketches by Leon van den Berg & Tina Bozsik

Infographic Page -6Trace - Desktop Wide.png

Since this project was a campaign site, but temporarily lives on Polestar’s main website, we walked a fine line as designers. We wanted to push the boundaries of the Polestar design system while still staying true to the main pillars of the brand’s Art Direction: imagery as a piece of art, decluttering the viewport, and design dictated by the users journey. With information for infographics that the Polestar brand had never tackled through design before, the team came up with innovative solutions for complex problems.

Credits

Making aNew (Copy)

Making aNew

Credits